BACK-END: A Legacy Media in Retreat as Described by their Trade Publications

If new media is ever going to completely replace the legacy, we need to understand how the legacy views itself, its role & its competition. Here's 8 online publications reflecting this self image.

Here’s a useful overview of a legacy media in retreat.

It’s a short list of online and mostly free to access publications focused on legacy media, its business models and how it perceives of itself from a political, philosophical and especially from a business perspective.

The list includes:

1. AdAge (Advertising Age): The grand-daddy of every other publication on this list, having originated as a “broadsheet” newspaper in Chicago in 1930. It’s current version is pretty “woke,” as noted in posts like the November 20th, 2024 “Why brands may lose billions of dollars by dropping DEI programs.“ Its still useful to read, providing news and analysis on advertising, media, and marketing from a for-profit, corporate perspective, focusing on business models and audience engagement.

2. Campaign: One of the few outlets on this list with a Canadian based office and Canadian specific content, although it’s published by the Haymarket Media Group, a UK based international marketing company focused on busin…