BACK-END: Canada Needs a "New Media Journalism Award."

This is the first of a three part series on turbocharging independent, “new media” journalists in Canada.

For the last two decades, “programmatic” advertising (the practice of automated media buying and creating online digital ads to sell products) has relied on big tech databases (essentially lists from Google) to reach audiences and sell products.

It’s a $600 billion dollar a year industry in the US, and a $60 billion dollar a year
industry in Canada.